What this checker flags
- Missing
alt— a fail under WCAG 1.1.1; screen readers may read the filename. - Empty
alt=""— fine for decorative images; we flag it so you can confirm it's intentional. - Filename alt — values like
IMG_4821.jpgconvey nothing. - Redundant phrasing — "image of", "picture of", "graphic of" waste screen-reader time.
- Generic alt — "image", "photo", "logo" alone don't describe purpose.
- Overly long alt — past ~125 characters, consider a caption or longer description nearby.
- Image inputs & image maps —
<input type="image">and<area>need alt too.
Writing alt text that works
Good alt text answers: if this image vanished, what would the reader need to know? Describe the purpose in context, keep it concise, and don't start with "image of" — assistive technology already announces it as an image. For complex visuals like charts, put the data in a nearby table or text. Our alt text guide has worked examples.
Missing alt text is one of the most common findings in ADA website complaints precisely because it's easy to detect. Fixing it is low-effort, high-impact — and a good first win on the road to full conformance.